Social media and Interactive media

what I know what is interactive documentary is that a documentary production present in various of traditional forms, such as video, audio and photographic. The discuss point is that how can social media be used to produce an interactive documentary?

Firstly, social media can be use to help people promote their production and participate events.

Secondly, social media can be use as a sharing tool, such as Facebook and twitter.

In addition,  people can propose their pictures, videos and audio.

Social media and Interactive media